Similar but different: the brand within a brand
Newcomer real estate company DVORA has grown well in sync with Jersey City’s recent property boom. But their goals transcend rental and sales. DVORA is crafting an ecosystem that offers tons of crazy good perks in its co-working and living spaces.
Guesthouse by DVORA started as a resident amenity. Now open to vacationers, seasonal workers, and other temporary visitors, it’s a new product: a flexible rental with hotel-like services.
ROLE Design Lead | Logo Design | Branding
TEAM Danielle Ma, Kendra Stoll
Similar but different: the brand within a brand
Newcomer real estate company DVORA has grown well in sync with Jersey City’s recent property boom. But their goals transcend rental and sales. DVORA is crafting an ecosystem that offers tons of crazy good perks in its co-working and living spaces.
Guesthouse by DVORA started as a resident amenity. Now open to vacationers, seasonal workers, and temporary visitors, it’s a new product. Flexible rentals. Hotel-like services.
ROLE Design Lead | Logo Design | Branding
A logo with roots
DVORA was already an established brand in its own right. They wanted their sub-product to look connected, but to also stand on its own two legs.
Working with DVORA’s brand Yellow and Charcoal, I designed and developed the primary logo with typeface Commuter Sans to reveal a key inside the natural letterforms. This key could be extrapolated as an icon.
A logo with roots
DVORA was already an established brand in its own right. They wanted their sub-product to look connected, but to also stand on its own two legs.
Working with DVORA’s brand Yellow and Charcoal, I designed and developed the primary logo with typeface Commuter Sans to reveal a key inside the natural letterforms. This key could be extrapolated as an icon.
DVORA in the details
The concept was also expandable to the main logo. By simply making the bowl of the DVORA “D” into a keyhole, we had a reciprocal logomark for niche uses.
The orchid graphic (an existing DVORA brand element) found a home on the proposed key cards and as a background texture.
DVORA in the details
The concept was also expandable to the main logo. By making the bowl of DVORA’s “D” into a keyhole, we had a reciprocal logomark for niche uses.
The orchid graphic (an existing DVORA brand element) found a home on the proposed key cards and as a background texture.
