Crafting an authentic feel for a real deal South Jersey bakery
Homemade bread is one of the best damn things on this Earth. When two long-time food service veterans set out to make their mark with this most humble yet magical food stuff, I was JAZZED about the project to say the least.
The owners pinged “authentic” as their singular defining word. With all their goods being scratch-made, they certainly had the chops to back it up.
ROLE Design Lead | Branding | Logo Design | Web Design
Crafting an authentic feel for a real deal South Jersey bakery
Homemade bread is one of the best damn things on this Earth. When two long-time food service veterans set out to make their mark with this most humble yet magical food stuff, I was JAZZED about the idea to say the least.
The owners pinged “authentic” as their singular defining word. With all their goods being scratch-made, they certainly had the chops to back it up.
ROLE Design Lead | Branding | Logo Design | Web Design
Perfecting imperfection
We avoided the typical bakery look that features kitchen tools or reductive icons like wheat. The clients wanted to be up front about the bread itself— crumbs, notches, asymmetry and all.
Compatibility with bags, boxes, ink stamps, and stickers would be key.The clients had a tough choice between the above final four.
Perfecting imperfections
We avoided the typical bakery look that features kitchen tools or reductive icons like wheat. The clients wanted to be up front about the bread itself— crumbs, notches, asymmetry and all.
Compatibility with bags, boxes, ink stamps, and stickers would be key. The clients had a tough choice between the above final four.
One Loaf to Rule Them All
True to the name, BreadHeads offers a huge (and ever-changing) menu.
The loaf icon is generalized so that it doesn’t play favorites with any one variety. The notch pays homage to the characteristic imperfections that often come with real, handmade foods.
One loaf to rule them all
True to the name, BreadHeads offers a huge (and ever-changing) menu.
The loaf icon is generalized so that it doesn’t play favorites with any one variety. The notch pays homage to the characteristic imperfections that often come with real, handmade foods.
