Born of bubble letters and Microsoft Word Art
Lettering has always been a kind of personal, artistic comfort food.
From early notebook doodles, to the professional sphere, there’s something magnetic about the literal yet often fanciful and illustrative way that hand lettering can bring personality to text.
To a lesser extent, I’m out to prove that my mandatory grade school cursive class wasn’t entirely useless.
ROLE Art Direction | Hand Lettering | Illustration
Born of bubble letters and Microsoft Word Art
Lettering has always been a kind of personal, artistic comfort food.
From early notebook doodles, to the professional sphere, there’s something magnetic about the literal yet often fanciful and illustrative way that hand lettering can bring personality to text.
To a lesser extent, I’m out to prove that my mandatory grade school cursive class wasn’t entirely useless.
ROLE Art Direction | Hand Lettering | Illustration
Sample lettering test for a private label spirit
Hand-painted banner (10” x 38”), inspired by letterforms from an Art Deco poster
Burning the midnight ink
Samples like the above one-offs are fun for lettering form and function. But where it really gets interesting is in the more expansive projects.
Nina’s Waffles and Ice Cream is a small chain with four shops near Philadelphia. Specializing in their namesake treats, they needed some lettering and illustration for a variety of uses.
Burning the midnight ink
Samples like the above one-offs are fun for lettering form and function. But where it really gets interesting is in the more expansive projects.
Nina’s Waffles and Ice Cream is a small chain with four shops near Philadelphia. Specializing in their namesake treats, they needed some lettering and illustration for a variety of uses.
Sketchbook to scoop shop
Nina’s wanted some bold apparel graphics to boost sales and to bring a custom feel to their social posts. After establishing the desired look, four initial pieces were drafted.
The two chosen designs were made for shirts, napkins, stickers, and other print items, but they also lived easily as digital overlays or as standalone graphics.
Sketchbook to scoop shop
Nina’s wanted some bold apparel graphics to boost sales and to bring a custom feel to their social posts. After establishing the desired look, four initial pieces were drafted.
The two chosen designs were made for shirts, napkins, stickers, and other print items, but they also lived easily as digital overlays or as standalone graphics.
Not just for small businesses
Upserve is a restaurant POS system that also tracks customer analytics. Those analytics pinpoint valuable data like customer favorites and ordering trends.
Upserve needed a new visual campaign to encompass a wide range of restaurant types. The image of a chalk menu sign quickly came to mind.
The result was amusingly “full circle”. All the chalk lettering was digitally drawn, yet intentionally made a bit imperfect to pay off the desired realism.
Not just for small businesses
Upserve is a restaurant POS system that also tracks customer analytics. Those analytics pinpoint valuable data like customer favorites and ordering trends.
Upserve needed a new visual campaign to encompass a wide range of restaurant types. The image of a chalk menu sign quickly came to mind.
The result was amusingly “full circle”. All the chalk lettering was digitally drawn, yet intentionally made a bit imperfect to pay off the desired realism.
Not just for small businesses
Upserve is a restaurant POS system that also tracks customer analytics. Those analytics pinpoint valuable data like customer favorites and ordering trends.
Upserve needed a new visual campaign to encompass a wide range of restaurant types. The image of a chalk menu sign quickly came to mind.
The result was amusingly “full circle”. All the chalk lettering was digitally drawn, yet intentionally made a bit imperfect to pay off the desired realism.
