The Amalfi Coast comes to Eataly markets
Pallini Limoncello is a product that feels pretty fantastical. And it’s true; their lemon orchards are perched high on Italy’s dreamy coastline. And yet, the brand’s go-to visuals tend to lean fairly literal.
Our team was approached to develop a new look for a very new kind of setting. Over four months, Pallini would host immersive pop-up events across five U.S. Eataly markets.
ROLE Design Co-Lead | Experiential Design | Illustration
TEAM Brandon James, Emma Radmilovic
The Amalfi Coast comes to Eataly markets
Pallini Limoncello is a product that feels pretty fantastical. And it’s true; their lemon orchards are perched high on Italy’s dreamy coastline. And yet, the brand’s go-to visuals tend to lean fairly literal.
Our team was approached to develop a new look for a very new kind of setting. Over four months, Pallini would host immersive pop-up events across five U.S. Eataly markets.
ROLE Design Co-Lead | Experiential Design | Illustration
TEAM Brandon James, Emma Radmilovic
Just the ticket
The plan was to take Pallini’s underused travel angle and kick it up to eleven with custom art and tons of ephemera.
The poster trio, The ‘CelloBar logo, and the menu design were our starting points. Myself and co-designer Brandon James fully illustrated and revised the art for a mid century travel ad look, while implementing all client asks.
The menu was made to be lean and adaptable since the cocktails and print sizes varied for each city.
Just the ticket
The plan was to take Pallini’s underused travel angle and kick it up to eleven with custom art and tons of ephemera.
The poster trio, The ‘CelloBar logo, and the menu design were our starting points. Myself and co-designer Brandon James fully illustrated and revised the art for a mid century travel ad look, while implementing all client asks.
The menu was made to be lean and adaptable since the cocktails and print sizes varied for each city.
Print ain’t dead (yet)
For us nerds in the art department, the printed ephemera was a big deal. A rare treat in exploring some nearly extinct, but oh-so satisfyingly tangible tokens:
Drink tickets stylized as boarding passes. Eye catching info placards. Postcards with a mailing station. Visitors could mail these directly from Eataly, cocktail in hand!
I led the postcard design process. It was a wildly fun dive into vintage aesthetics.
Print ain't dead (yet)
For us nerds in the art department, the printed ephemera was a big deal. A rare treat in exploring some nearly extinct, but oh-so satisfyingly tangible tokens:
Drink tickets stylized as boarding passes. Eye catching info placards. Postcards with a mailing station. Visitors could mail these directly from Eataly, cocktail in hand!
I led the postcard design process. It was a wildly fun dive into vintage aesthetics.
Chi non risica non rosica
By the event’s end, Pallini saw an increase in sales and a boost to brand awareness on its social media platforms.
The client went on to use the illustrations beyond their initial purpose; the art later appeared in airport promotions, print ads, and internal Pallini documents.
Chi non risica non rosica
By the event’s end, Pallini saw an increase in sales and a boost to brand awareness on its social media platforms.
The client went on to use the illustrations beyond their initial purpose; the art later appeared in airport promotions, print ads, and internal Pallini documents.
But wait, there's more!
After the event, Pallini had us take a stab at some new key art that could be used generally, rather than for just one event or pop-up.
The brief? To meld the style of the Eataly posters with the lemony yellow look of Pallini’s existing “standard” ads. In these fully illustrated drafts, the bottle acts as both a framing device and centerpiece, equal parts heroic and versatile.
But wait, there’s more!
After the event, Pallini had us take a stab at some new key art that could be used generally, rather than for just one event or pop-up.
The brief? To meld the style of the Eataly posters with the lemony yellow look of Pallini’s existing “standard” ads. In these fully illustrated drafts, the bottle acts as both a framing device and centerpiece, equal parts heroic and versatile.
